Fun with Business Reply Mail
This one doesn't really need much explanation, and it really isn't very funny, so I guess this one is another Kick Square-In-The-Nuts. Jonny has a couple of vehicles manufactured by Infiniti Motors, and apparently they want to make sure that Jonny continues to buy his cars from Infiniti. Further, they hope to achieve said result by sending Jonny marketing materials in the mail. Truthfully, Jonny has been very pleased with his Infiniti's and would likely but another one. It's another topic for another day, but the Jonny-Mobile (an Infiniti Q45) is now about 12 years old and approaching 180,000 miles. Still running strong despite Jonny's best efforts at abuse and neglect. You high-brow Nissan guys are okay in Jonny's book.
So over the weekend I get a packet in the mail about the Infiniti QX56. It's their biggest SUV - a tricked-up version of Nissan's most gaudy SUV - the Armada. Jonny could not possibly describe it as well as John Pearly Huffman did on TheCarConnection.com, so he will instead quote Mr. Huffman here:
"There's something about Infiniti's new QX56 that seems unseemly. It's not that it's bigger than every other SUV (it isn't - though it's mighty big) but that it has apparently been designed to celebrate its own gigantism so brazenly. This is the SUV as hussy. It's the sport-ute equivalent of a hefty woman in a tube top, vinyl miniskirt, thigh-high boots and too much makeup."
Sounds sexy, right?
But seriously, why bother to send me information in the mail about Infiniti's latest vehicle? Who the hell buys a car based upon unsolicited information he/she receives via snail-mail about a particular vehicle? Especially a vehicle that costs in excess of $55,000 (MSRP)? Let's temporarily suspend the minor details about gas approaching $4.00 per gallon and the fact that no one in their right mind would buy an SUV these days - especially THIS monstrosity that gets 12, that's TWELVE miles per gallon. If I WERE going to spend $55-60k on a vehicle, do they REALLY think that the little postcard they send me in the mail is going to sway my purchase decision? Really? As I said in my note to the marketing think-tank at Infiniti/Nissan, if I'm interested in spending bucks like that on a car, I'm likely to go to one of their fine dealerships, or at least check out their automobile offerings on the Internet Machine. Even Jonny's old ass is not going to pursue a $60k purchase decision via snail mail. I was tempted to tug their chain a little and actually request "more information on the all-new Infiniti QX", but all that would do is generate more paper that Jonny would have to throw away, and it would not teach the desired lesson nor send the desired message. Instead, I decided to send them my own polite little message (on their dime, as always) about how stupid their marketing is. I think I made my point, but did so very diplomatically and ended it with the ever-so-sweet graphic heart and "Love you long time!"
I cannot see any point in mailings like these, except that someone has a vested interest in keeping the United States Postal Service in business (yet another "another topic for another day") by distributing this worthless, pointless shit-mail. So I spent another 30 cents or so of Infiniti's money to let them know how I felt. Maybe they'll see the light and realize that by wasting 30 cents, they got the full impact of Jonny's wisdom and may save hundreds of thousands by NOT sending out their next snail-mail/shit-mail campaign.
That is all. Jonny out, bitches!
Labels: Ass-Whippings, Fun With Business Reply Mail, Jonny Has Too Much Time On His Hands, Pranks, Stupid Business Practices


